No fads. No hype. No celebrities. Thousands of scientific studies simplified. Bringing facts back to fat loss.
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fat loss facts

Hippocrates wrote that the obese should “eat only once a day and…walk naked as long as possible.” Progress in this area will require that we move beyond this 2,000-year-old prescription and instead develop strategies that are based on twenty-first-century science. – J.M. Friedman, Rockefeller University

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myths and marketing

[The Food Guide] Pyramid is wrong. It was built on shaky scientific ground…[and] has been steadily eroded by new research from all parts of the globe…[it] ignores the [scientific] evidence that has been carefully assembled over the past forty years. – researcher Willett, Harvard School of Public Health

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smarter scientific solution

The primary finding of the current study is that [the smarter science of slim]…results in greater improvement in body composition, cardiovascular risk factors, and muscular strength than a program comprised of a traditional diet and…exercise regimen… – researcher Arciero, Skidmore College

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